| 1. Introduction |
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The Hong Kong Office of Korea Tourism Organization (KTO) is in charge of promoting the Korean tourism industry in Hong Kong and the Southern part of China, with the main goal to constantly increase the number of visitors to Korea. Korea travel information brochures are available all around the year. Interested parties may visit the office to pick up the brochures, or just give a call for Korea travel enquiries. |
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| 2. Major Activities |
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Local Travel Agent |
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To maintain close partner relationship with local travel agents by personal contacts, mailing monthly updated travel news prepared by the KTO headquarter office, doing joint advertisement promotion, developing new travel destination routes, tour program developing assistance, launching press conference to promote special events, etc. |
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Advertising |
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Regular monthly advertising through local newspaper and magazine is adopted, which maintains continuous exposures of Korea travel information to the public readers. Besides, it is helpful to promote any special events. With the growing importance of the Internet world, Internet promotion is also on going. TV commercials, the massive media tool, are also incorporated in the strategic marketing plan. |
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Press |
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To Update the press with Korea travel information via mailing monthly travel news, sending regular press release, launching press conference or lunch on special occasions, personal contacts. All are effective to increase the coverage of Korea travel information on local subscriptions. |
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Fair & Exhibition |
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To participate in related international exhibition and fair as to promote Korea tourism to the public and working partners effectively. |
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Provide consumers with Korean Travel information |
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For the General public we assist them with travel related inquiries through direct contact to our office. We offer wide and various selections of Korean tourism guides, maps, and leaflets. |
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| 3. Background and Location |
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First established date |
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June 10, 1987 |
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Address |
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Unit 2202-2203, 22F. World Trade Centre, 280 Gloucester Road, Causeway Bay, Hong Kong |
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Tel. |
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(852) 2523 8065 |
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Fax |
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(852) 2845 0765 |
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E-mail |
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general@knto.com.hk |
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Website |
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www.tour2korea.com |
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Office Hr |
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Mon-Fri 9:00-12:00 & 13:30-18:00 (closed on Saturday & public holidays) |
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Territorial Responsibility |
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Hong Kong, Macau, Southern part of China including Guangdong Province, Fujian Province, Guizhou Province, Yuannan Province and Guangxi Municipality. |
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| 4. Staff |
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Director :
PARK Sang Cheol |
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Deputy
Director :
Je Sang Weon |
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Manager :
Lee Kwang Soo |
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Administrative Assistant :
Rachel Chan |
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Marketing Manager :
Tracy Cheng |
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Guides
